A little bit about me
I grew up in the south-eastern suburbs of Melbourne, splitting my childhood between competitive sport and creating anything I could dream up. Comics, imaginary worlds and visual storytelling were always my home base; and I always knew my future needed to involve creativity in some form.
In high school, I pursued art and design intensely and was selected to exhibit my work for both VCA Top Arts and Top Screen in 2013. After graduation, life took me on a few colourful detours; moving out young, living with other creatives in the Dandenong Ranges, working in hospitality, and meeting a whole cast of characters. Those years taught me how to read people, communicate well and build genuine relationships – all skills that now shape how I work with clients.
A few years later, I moved to Los Angeles to explore animation, chasing my love of stories. It wasn’t quite my path, so I returned to Australia and studied Visual Communication Design. That’s where everything aligned, and I discovered the clarity, structure and craft of graphic design.
Since then, I’ve spent more than five years working across fast-paced agencies and in-house teams, building clean, cohesive and scalable design systems across brand identity, social, digital, packaging, print, motion and video. Eventually I moved to Tokyo, felt creatively re-energised, and in 2025 took the leap into full-time freelance design - a decision that was equal parts terrifying and exciting as the industry evolved with new technologies such as AI, but one I’m deeply grateful I made.
From strategy to execution, every project starts with your audience. I design with purpose, using story, symbolism and smart strategy to create cohesive brands that connect emotionally and perform commercially. Whether it’s brand identity, illustration, UX, animation or ongoing marketing design, I help businesses stand out with clarity, consistency and confidence... and ultimately strengthening brand perception, improving customer trust and directly supporting revenue growth.
What matters most to me is building long-term creative partnerships — the kind where you feel supported, understood and creatively safe. My role isn’t just to design; it’s to guide, collaborate and help your brand grow in a way that feels authentic and sustainable.
When I’m not designing or running my studio, you’ll find me out in the world — running, hiking, swimming in crisp mountain waters or indulging in sweets. Staying curious keeps my work evolving, thoughtful and inspired.
Clients include
JB-HiFi, ResDiary, FLEETCOR, PPG, WOW Recruitment, Talentpath, THE MONDAY GROUP, Knauf APAC, USG Boral, Atlas Travel, Smartpay, Thermo Fisher Scientific, Korn Ferry, LeasePlan, Prescript Recruitment, Talent Nation, Improbable, MYOB, Mimecast, Nestlé Professional, Propel Ventures, TechnologyOne, and ZeeFi.
Services
Brand Identity
Logo Refinement
Campaign Design
Layout & Publication Design
Product & Packaging Design
Brand Collateral
Social Media Design
Animation & Video
Creative Ideation
Website Design
Let’s chat through your goals and explore how we can work together.
LET’S CHAT
Download my Services
Pricing Guide
Discover my process, pricing and packages, and see how strong, consistent design can transform and grow your business.
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Pricing Guide
Discover my process, pricing and packages, and see how strong, consistent design can transform and grow your business.
DOWNLOAD NOW